As we mentioned last week, Chrysler used an award winning ad that aired during the Super Bowl on February 6 to introduce its �Imported from Detroit� message. But, guess what? It wasn�t the only to use the tag line.
Pure Detroit clothier also uses it, and opposed the automaker�s attempt to trademark the phrase. As it usually happens in those cases, Chrysler sued, Pure Detroit counter-sued, and their lawyers got to work. Eventually Chrysler lost.
US Federal Judge Arthur Tarnow ruled that Chrysler�s claim that it would suffer irreparable harm didn�t have merit. He also noted that the company didn�t have a trademark on the phrase, and dismissed its argument that the trademark law doesn�t apply on cars.
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